Trademarks identify the origin of a product or service and provide a guarantee of quality. Besides this primary information, trademarks provide information on communication, investment and advertising. By choosing a particular brand we are deciding to invest in its reputation and ability to attract and retain loyal customers. 

Trademarks therefore carry out diverse functions but in market competition where brands have to stand out to be recognised, market players need to find original and distinctive elements. Industrial property law is the legal branch in charge of topics related to brand use, company name and more recently domain name (2LD – second-level domain).

Copyright affords exclusive rights to the owner concerning his/her creation by protecting it from abuse and misappropriation by other parties. The owner has the right of recognition which is a separate issue from economic value. As forms of expression have significantly changed over the last decades to become increasingly influenced by technological innovation, the importance of protecting and avoiding misuse of all polyhedric forms is critical especially when considering the internet.

To be able to increase the value of and safeguard a company’s intangible assets (trademarks, patents, designs and models, copyright, secrets, know how etc.), specific investments have to be provided for in the company’s strategic investment programme.

IUSINTECH provides consultancy services and legal assistance in the area of Industrial and Intellectual property (IP), two categories of intangible assets that are gaining recognition in the corporate world. 

We advise and assist in all legal matters relating to brand registration, judicial and extra-judicial protection of distinctive trademarks whether filed or non-filed, and any creative undertakings that require copyright protection.

We are actively involved in patent rights, protection of technical drawings, models and industrial designs in the sectors of culture, literature, graphic arts, communication and information.

We seek to defend and provide judicial and extra-judicial protection to our clients’ strategic information (commercial, industrial and technological). By extending the focus to personal data and company know-how we are able to safeguard a company’s entire information assets. The immensity of such data allows us to exploit and explore natural synergies that exist between information categories examining legislative, logic, ICT and organisational aspects.